Optimize your visibility on Deezer: Pitching Tool for creators

First and foremost, in today’s music landscape, online visibility is crucial to the success of artists and labels. Deezer, one of the most popular streaming platforms, offers a unique opportunity through its Pitching Tool, integrated into the Deezer for Creators platform. This article explains the features and best practices for optimizing your presence on Deezer, thanks to this innovative tool.

Introduction to the Deezer Pitching Tool

Deezer’s mission has always been to support music creators. The introduction of the Pitching Tool is part of this vision, offering artists and labels a platform to better understand their audience and increase their visibility. Accessible via Deezer for Creators, this tool transforms the process of submitting music to Deezer, influencing both the recommendation algorithms and the platform’s editorial team.

How to prepare?

Before diving into the specifics of the tool, a few preparatory steps are essential:

• Ensure access: Check that you are logged in via creators.deezer. com and that your D4C account is correctly configured with an administrator structure.
• Understand the impact: The Pitching Tool affects the recommendation algorithms and is a central element for the editorial team. To optimize your visibility, submit your pitches and music 7 days before the release date.

Initial configuration

The first step is to correctly configure account management within your corporate access on Deezer for Creators:

1. Define company administrators, who will be able to distribute access to features to other team members.
2. Manage access to the Pitching Tool, by adding users via creators.deezer.com/users and assigning them the necessary rights.

Using the Pitching Tool

Once you’ve set up your administrator accounts correctly, you can start using the Pitching Tool:

1. Access the tool via creators.deezer.com and navigate to the Pitching Tool section.
2. Submit your pitches, providing all required information such as digital distributor, label, lead artist, release date, and more. It’s crucial to create and deliver your pitches 7 days before the release date for maximum impact.
3. Manage and review your pitches, with the option of adding multiple pitches simultaneously via CSV file import, or filling in a form for each track individually.

Best practices and FAQs

To maximize your success on Deezer, here are some tips and answers to frequently asked questions:

• Upstream preparation : Prepare your pitch and content well in advance of the release date to ensure optimal consideration by the algorithms and editorial team.
• Security and account management: Avoid sharing an administrator account between several people for reasons of security and efficient management.
• Troubleshooting: If you encounter errors when importing your CSV files, make sure you follow the specific rules of the format and the Pitching Tool.

By adopting these practices and taking advantage of the advanced features of Deezer’s Pitching Tool, you can significantly improve your visibility on one of the most influential streaming platforms on the market. It’s a unique opportunity to connect your music to a wider audience and propel your career to new heights.